School of Digital Media

Based on the previous Department of Animation in the School of Design and the former Department of Digital Media Technology in the School of Information Technology, the School of Digital Media was established in 2009 so as to absorb talents with high academic attainments in the field of digital media at home and abroad, promote the integration of our university’s rapid development with the local social and economic development and meet the strong demand of the increasingly rapid development of digital media industry for high-level design and technical personnel. The school consists of the Digital Arts Department, the Digital Media Technology Department and the Experiment Center. The Experiment Center includes the Digital Virtual Laboratory, the Digital Imaging Laboratory and The Digital Interactive Technology Laboratory. Now, it has two undergraduate programs, i.e. Animation (Art, the national characteristic specialty) and Digital Media Technology (Engineering). It has two master's programs in Art of Design and Computer Science and Technology.

Currently, the school has 39 full-time teachers, including 4 professors and 6 associate professors and 8 master student supervisors. 27 teachers have doctor’s degree, and more than 97% of the teachers have obtained master's degrees and above. In recent years, teachers of the school have undertaken a large number of research projects, including the State 863 Projects, the Ministry of Education and Jiangsu Provincial Science and Technology Support Projects, and enterprise projects. The school has co-hosted the 6th and 7th China International Exposition of Industrial Design. Teachers of the school have published more than 10 academic monographs and textbooks and more than 100 papers in important publications (core journals and higher) at home and abroad.

Adhering to the training mode of "attaching importance to practice and cultivating innovative personnel", the School has established the Creative Product R & D Center, the Artall Art R & D Center, Wuxi Digital Media Engineering R & D Center and other production-learning-research fieldwork bases. It also has set up China's service outsourcing demonstration zone, i.e. Wuxi Taihu Lake Conservation Area Personnel Training Base. In terms of international educational cooperation, the "1.5 +3" teaching mode between the School and the University of Osaka of Electrical Communication in Japan has provided the students with good conditions for the cultivation of the students’ practical abilities and employment. Students graduated from the School with their distinctive characteristics, practical abilities and good innovative qualities are very popular with the employers at home and abroad. Many of them are employed by Microsoft, Crystal Stone Pictures Animation Co., Jiang Tong Animation Corporation Ltd, the Broadcasting, Film and Television Group and other famous enterprises.

The Digital Media Technology Department of the School of Digital Media, Jiangnan University boasts leading IT (information technology), ICT (information and communication technology) and New Media Technology. The professional positioning of the Department of Digital Media Technology is to put technology first and art second to realize the integration of technology and art and the combination of theory and practice. In digital media design technology, the School highlights its technical strength in programming by focusing on model-based modeling animation design. In the design art of digital media, the School improves the students’ capacity of integrated design by relying on the strong position of the Digital Art Department.

In order to cultivate well-grounded high-level versatile talented personnel with exquisite professional skills, innovative spirit, entrepreneurial capacity, global vision, humanistic and artistic quality, managerial and leading capacity who can adapt themselves to the development needs of the digital media technology in the twenty-first century and engages in the development, production and design of digital media as well as other inter-disciplinary work in computer, media and Internet, this specialty cultivates high-level versatile talented personnel who not only has acquired a good command of the basic theories and methods of digital audio, digital video, digital cinema, computer animation, online games and other digital media-related software development, but also is equipped with aesthetic knowledge and can analyze and solve specific problems by applying the knowledge and skills they have learned. Its graduates may be employed in various types of digital media production, transmission, product development and design, etc. in the online game software development, telecommunications, film and television, broadcasting, information appliances, print media and other industries.

To adapt to the integrated cross-disciplinary development trend and the social needs for the integration of research results, it is necessary to strengthen the cooperation and union between the related disciplinary researches and cultivate and develop interdisciplines on that basis, thus forming the characteristic pan-animation which integrates artistic design and technology.

The school educates inter-disciplinary animation talents with the combination of art and technology. It is an important base of animation talents education, scientific researches and program production in China. It has sophisticated and advanced animation experimenting equipment and advanced cultivation concept. It is also a base of animation education and scientific researches in China. It will become an important training base and cultural exchange center of high-level innovative talents.

Contacts
1800 Lihu Avenue, Wuxi, Jiangsu Province, China.
Post code: 214122
TEL: +0086-0510-85327307 +0086-0510-85327305
http://dm.jiangnan.edu.cn/

Brief Introduction